The TEQ Collection
Five styles, one obsession — the mark that launched a cult. Pick your weapon.
Battle Born Clothing
テクニカ ト ヨ タ
The Katakana script. The vintage Toyoda badge. The 3D puff that hits different. If you know what TEQ means, you already know these hats are for you.
Reno-based. No minimums on custom orders. Every stitch placed where it belongs — on hats built to survive the trail and the job site.
Five styles, one obsession — the mark that launched a cult. Pick your weapon.
Most people see TEQ and read it as three Roman letters. Wrong. It's Katakana — the Japanese syllabary that Toyota used on early vehicles before the brand went global. The mark stood for Toyoda Automatic Loom Works, the original factory that built the first trucks.
When Kiichiro Toyoda changed the family name spelling from Toyoda to Toyota in 1937 — partly for luck, partly for branding — the Katakana badge stayed on production parts for decades. Land Cruiser purists, FJ40 restorers, and serious off-road heads still hunt for the original casting marks.
Our hats carry that mark with the respect it deserves. Not a logo placement. A history lesson on your forehead.
Read the full TEQ origin story →Deep cuts on the history, the builds, and the culture. Read up before you gear up.
TEQ History
Toyota TEQ Logo Origins and Meaning — The Katakana Truth
Read the deep dive →
Build Log
Battle Born Clothing's Toyota FJ60 Project
Follow the build →
Land Cruiser History
Epic History & Milestones of the Toyota Land Cruiser
Read the full history →
Off-Road Legend
Ivan "Ironman" Stewart — Off-Road Racing Legend & Toyota's Enduring Icon
Read the legend →
Gear Guide
Toyota TRD Trucker Hats — The Perfect Blend of Style & Function
Shop the guide →
Buyer's Guide
Best Toyota Hats for Every Model — 25 Designs Ranked
See all 25 →
Lineup Guide
From the Land Cruiser to the RAV4 — Best Toyota Off-Road Vehicles
Read the breakdown →
Engine Guide
The Legendary Toyota 2UZ-FE V8 — A Testament to Unmatched Reliability
Read the engine breakdown →
Battle Born Clothing started the same way most good things in Nevada start — out of necessity, stubbornness, and a pickup truck that refused to quit. We're a custom print shop out of Reno that got obsessed with Toyota culture because we live it. These aren't fashion hats. They're statements.
Every TEQ hat in this collection was built to the same standard as everything we run through our embroidery machines for mining companies, fire crews, and off-road race teams. Industrial-strength stitching. No minimums. Same-day quotes on custom orders.
You can wear the badge. You can earn the badge. Either way, you know what it means — and that's exactly the point.